Posts tagged with: B2B

A Roaring Start to 2020

Following a successful 2019 – and leading up to The Right Agency’s 10th birthday – we are delighted to announce the permanent appointment of Account Executive, Georgina Powley. Georgina joined the team as an intern in May 2018 while she...
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January Blues

There are plenty of reasons to feel fed up in January. Christmas is over. It’s cold. Most people have returned to work or education. We need cheering up! Unfortunately, thanks to Blue Monday, what we get instead is a near...
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Going the extra mile – but not ten miles

PR’s leading journal – PR Week – has revealed that the industry is in the grip of an ‘overservicing epidemic’ which is causing a fifth of staff to consider quitting. Apparently nine out of ten agencies admit to overservicing, with...
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Taking the PR out of protest

Protests in Britain are nothing new. They have long been used as a way to show unified public objection to official policies, laws and government actions. But as well as a method of campaigning for change, protests are also inseparable...
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Putting conscience before accolades

British race walker Tom Bosworth earned admiration after clawing his way back from injury to claim seventh place in the 2019 World Athletics Championships in Doha. But the multiple record-holding 29-year-old also gained respect for speaking candidly about both the...
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Gutter journalism – will it ever go away?

If UK journalism was a client, its PR agency would probably be dusting off the crisis comms plan this week. There have been too many examples of individual journalists and organisations trampling over people’s feelings and rights to privacy. There’s...
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‘Coupling up’ with Love Island – a stroke of PR genius?

Love Island – the nation-dividing TV phenomenon that we all love to hate – has finished once more (to the delight of half of Britain). But, whichever side you’re on, the show’s sheer popularity is undeniable.   For the fifth...
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Why the PR industry needs to work on its self esteem

This week we registered an expression of interest in a tender for the PR provision for a B2B brief on behalf of a local government organisation.  After receiving the full brief, we immediately replied and questioned the budget, which was...
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Research Before You Preach

Entertainment services provider Netflix received some unexpected publicity this week, courtesy of a group of angry US Christians and a case of mistaken identity… You may have noticed a new TV show called Good Omens being heavily promoted over recent...
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Is There Really No Such Thing as Bad Publicity?

It’s not often we find ourselves discussing the Prince of Darkness at The Right Agency but we came across a story earlier this week that made us reconsider the old ‘there’s no such thing as bad publicity’ debate. Step forward...
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