Posts tagged with: b2b pr

Gutter journalism – will it ever go away?

If UK journalism was a client, its PR agency would probably be dusting off the crisis comms plan this week. There have been too many examples of individual journalists and organisations trampling over people’s feelings and rights to privacy. There’s...
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FROM BOARDROOM TO BOOMBOX

Unless you’ve been living in a cave for the last decade or so, and even if listening to her squeaky-clean brand of inoffensive pop music is your idea of hell, chances are you’re familiar with American singer-songwriter Taylor Swift.* Swifty...
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‘Coupling up’ with Love Island – a stroke of PR genius?

Love Island – the nation-dividing TV phenomenon that we all love to hate – has finished once more (to the delight of half of Britain). But, whichever side you’re on, the show’s sheer popularity is undeniable.   For the fifth...
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Boris – winning brand or bag of hot air?

‘Why let the facts get in the way of a good story?’ is the not-entirely-joking mantra for tabloid journalists on the look-out for the next exclusive. But can the same be said when it comes to PR? If the past...
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Why the PR industry needs to work on its self esteem

This week we registered an expression of interest in a tender for the PR provision for a B2B brief on behalf of a local government organisation.  After receiving the full brief, we immediately replied and questioned the budget, which was...
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If PR is the darkside, then hand me a torch

An interview with the features’ editor of a prominent London paper this week included the question ‘would you consider moving to a PR role’ and her answer was telling. “I’m not sure I’m cut out to deal with people like...
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Research Before You Preach

Entertainment services provider Netflix received some unexpected publicity this week, courtesy of a group of angry US Christians and a case of mistaken identity… You may have noticed a new TV show called Good Omens being heavily promoted over recent...
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Whirlpool in Hot Water

Whirlpool hit the headlines for all the wrong reasons this week when it was revealed that the government is set to issue an ‘unprecedented’ recall notice of up to 500,000 tumble dryers which pose a fire risk. The implication of...
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Let’s Talk Mental Health

This week marks Mental Health Awareness Week 2019. Launched by the Mental Health Foundation in 2001, the initiative aims to raise awareness of mental health issues and inspire action to promote good mental health nationwide. You’ve probably seen it trending...
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Hogtied by poor PR

Poor old Marks & Spencer. Since 1992 it has boasted one of the most successful and beloved ‘faces’ of any retail brand. Step forward Percy Pig – the squidge-faced swine whose ears are more nibbleable than any of those in...
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