Our New Starter for the New Year

5th May

So what is it like to be a PR intern at The Right Agency? Possibly not what you might expect. The term ‘intern’ often brings to mind the thought of us students lingering wistfully in the shadow of the poor souls who have been burdened with us, making the occasional coffee run, and becoming increasingly familiar with the office filling cabinet.

This, however, is quite the opposite of my experience so far at The Right Agency. As an Events Management student, the world of PR had initially been merely the topic which made up a few second year essay titles. Since starting with The Right Agency, I have quickly discovered just how far removed the textbook version of PR is from the reality of an exciting PR environment.

So where do I come into it?

From my very first morning in the office, I was walked through each step of what goes on here and talked through the list of clients I’ll be working closely with in the upcoming months. I was quickly introduced to the systems I’d be using, was trusted with access to the agency’s twitter account and was assisted in creating my first media list – something tells me this will be the first of many!

Warmly welcomed by the whole team, I slipped into my intern role, and it wasn’t long before I was sending press releases out and building relationships with the media myself, something I’m sure will become second nature throughout the course of the internship.

However, this is failing to mention one of the most important tasks of all: I was particularly appreciative of being given the opportunity to assist in the office’s transformation into a festive wonderland using a number of trusty papier-mache snowflakes and PoundLand’s finest tinsel – not to mention my first Right Agency Christmas party experience!

Aside from the post-Christmas party sore head, I’m very excited to be welcoming in the New Year as The Right Agency’s new intern. I’ll be keeping you updated on my experiences, so watch this space….