Posts tagged with: b2b pr

WORLD CUP ADVERTISING

You’re probably aware that World Cup 2018 is currently taking place and, if you are, you might also be aware that a World Cup advert, on behalf of Burger King in Russia, is currently making headlines… for all the wrong...
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Duggee V the World Cup PR machine

As the World Cup is finally underway and we await the inevitable disappointment in our national team, the official anthem is resounding around Russian stadiums and blaring out of our TV screens on repeat. ‘Live it Up’ comes with the...
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When is a sausage roll not a sausage roll?

They say you should never judge a book by its cover or – in the case of the masterful Greggs PR stunt this week – a sausage by its roll… We at The Right Agency love nothing more than a...
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The Pain of GDPR

Like most businesses, we’ve spent the last few weeks trying to get to grips with the requirements of GDPR and it has not been easy.   The latest from the Federation of Small Businesses (FSB) suggests most SMEs are cutting...
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Christmas ads – love ’em or hate ‘em, they’re a PR triumph

For the Bah Humbugs amongst you the last week must have been difficult, as every major retailer – from John Lewis to Asda, Marks and Spencer to Tesco – launched their Christmas TV ads. There is no escaping them.  ...
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Facebook’s ‘fake’ real news

As we said in last week’s blog, we’ve all fallen for a piece of fake news, and we can all agree that it’s one of the most annoying things in the world!   Well, Facebook has continued its attempts to...
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‘Word of the Year’ goes to…

One of the best things about language is that it is evolving all the time. However, not all change is for the better.   We learned this week that the phrase ‘Fake News’ has been voted ‘Word of the Year’...
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POSITIVITY PR

Although PR professionals are often stereotyped as being a cynical bunch, we get tired of bad news just like everyone else. Seriously, we take no joy in other people’s misfortune. Well, maybe we have the odd snigger when it’s about...
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How to avoid a social media disaster

Social media has the power to transform your brand, giving you the chance to engage with a huge audience, but one slip up can leave you facing a bit of a backlash. We’ve picked out a few really bad examples,...
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A trip down memory lane – and how PR and journalism are more intertwined than ever…

When I said I would be writing a blog about a significant anniversary everyone in the office assumed I was about to wax lyrical about Diana, Princess of Wales. It’s true I could fill pages on that subject, but the...
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