PRides 2017

1st December

It was another night of celebration for The Right Agency as the team won three gold and two silver awards at the CIPR Yorkshire & Lincolnshire Pride awards in the beautiful – but drafty – Leeds Town Hall. This was our biggest awards haul to date – and we celebrated in style.

We were particularly pleased that our ‘Reclaiming the Range Generation’ campaign work for long standing client Belling was recognised with a Gold in the Integrated Campaign category and Silver in in the Corporate and Business Communications category. The judges said it was ‘a well-structured and appropriately integrated campaign that drove commendable results for the client. It’s clear the agency understood not only Belling’s brief, but Belling’s clients’ and resellers’ wants and needs, and it devised a campaign that resonated well with all.’

It was a clean sweep for us in the Corporate and Business Communication category as we also secured Gold for our work for SolutionsPT. Described our ‘Taking SolutionsPT from zero to automation hero’ campaign the judges said “A well thought through campaign which has made a significant contribution to the client’s business. Well done, The Right Agency!”

We were delighted to have worked with our sister agency – Umpf – on a campaign for NHS Health Education England to encourage people to consider apprenticeships within the NHS – and we were even more delighted to pick up the Gold in the Public Sector category. The judges said the #NHyeS campaign was “a highly targeted campaign that really understood its audience and how to engage with them. Impressive influencer outreach and some great creative angles that provided stand-out in a noisy topic area. Impressive coverage across national and regional print and broadcast media and a fun approach to social with impressive results.”

Perhaps our proudest moment was being awarded the silver in the Outstanding Public Relations Consultancy. To be recognised by our industry body is a huge compliment after just seven years in business.

Highlight of the night though has to go to the spectacle that was our own Liam Southwell doing the caterpillar across the stage on a number of occasions. His knees are in a bad way today – a bit like our heads!!!