What Even Is A PR Internship?

In my experience, a PR Internship is not easy to come by. Having sifted through a seemingly endless number of opportunities in other fields and attended numerous careers fairs – one of which included a marketing professional asking me: ‘what...
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WORLD CUP ADVERTISING

You’re probably aware that World Cup 2018 is currently taking place and, if you are, you might also be aware that a World Cup advert, on behalf of Burger King in Russia, is currently making headlines… for all the wrong...
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Duggee V the World Cup PR machine

As the World Cup is finally underway and we await the inevitable disappointment in our national team, the official anthem is resounding around Russian stadiums and blaring out of our TV screens on repeat. ‘Live it Up’ comes with the...
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When is a sausage roll not a sausage roll?

They say you should never judge a book by its cover or – in the case of the masterful Greggs PR stunt this week – a sausage by its roll… We at The Right Agency love nothing more than a...
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The Pain of GDPR

Like most businesses, we’ve spent the last few weeks trying to get to grips with the requirements of GDPR and it has not been easy.   The latest from the Federation of Small Businesses (FSB) suggests most SMEs are cutting...
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Blue Monday

According to ‘scientists’, we’ve managed to navigate the “ saddest day of the year”…well, kind of.   Blue Monday is an awareness day launched, rather unsurprisingly, by TV Channel Sky Travel back in a successful crusade to sell more holidays....
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Cadbury’s money-spinning delight

Congratulations Cadbury – your PR stunt has almost single-handedly ended the “healthy eating” resolution of thousands of people across the country.   This comes after the company decided to hide 371 white chocolate Crème Eggs in stores across the country...
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Poundland’s Christmas Campaign

Christmas is officially over, with most of Britain returning to work with a few extra pounds on their waistline.   And while many of us face the stress of hundreds of emails in our inbox, it’s nothing compared to the...
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Best Christmas song ever?

We love the poll function on Twitter, and it’s never been better utilised than in The World Cup of Everything – an online competition which helps us select the champion of…well, everything!   Launched by everyone’s favourite statistician, Richard Osman,...
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A stratospheric campaign

Star Wars fever has hit the world again as the long-awaited The Last Jedi comes to a cinema near you. And, while millions of people will be flocking to watch the film on the silver screen, an inventive campaign by...
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