Christmas ads – love ’em or hate ‘em, they’re a PR triumph

For the Bah Humbugs amongst you the last week must have been difficult, as every major retailer – from John Lewis to Asda, Marks and Spencer to Tesco – launched their Christmas TV ads. There is no escaping them.  ...
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Facebook’s ‘fake’ real news

As we said in last week’s blog, we’ve all fallen for a piece of fake news, and we can all agree that it’s one of the most annoying things in the world!   Well, Facebook has continued its attempts to...
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‘Word of the Year’ goes to…

One of the best things about language is that it is evolving all the time. However, not all change is for the better.   We learned this week that the phrase ‘Fake News’ has been voted ‘Word of the Year’...
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The Colonel’s secret Twitter recipe

As a PR agency, we love cool little social media quirks, and the latest one from KFC’s Twitter account is without a doubt one of the best!   The fast food chain was already in our good books for bringing its...
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McDonald’s gets Schwifty

We’re huge fans of proactive campaigns, which is why we loved McDonald’s resurrection of Szechuan Sauce, following it’s renaissance thanks to adult animation, Rick and Morty.   In case you’re unfamiliar with the show, Rick and Morty is a comedy...
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Twitter is doubling in size

Unless you’ve been living under a social media-sized rock, you’d have heard about Twitter’s plans to double its character limit from 140 to 280 – initially testing the new parameters on a select group of people.   While this means...
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POSITIVITY PR

Although PR professionals are often stereotyped as being a cynical bunch, we get tired of bad news just like everyone else. Seriously, we take no joy in other people’s misfortune. Well, maybe we have the odd snigger when it’s about...
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Apple’s iPhone X Faces the Music

This week, tech fans across the world gathered around their screens to watch Apple unveil its new range of products, including its latest premium phone, the iPhone X, which costs £1,000 (Yes, ONE THOUSAND POUNDS!)   And while it’s a...
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How to avoid a social media disaster

Social media has the power to transform your brand, giving you the chance to engage with a huge audience, but one slip up can leave you facing a bit of a backlash. We’ve picked out a few really bad examples,...
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A trip down memory lane – and how PR and journalism are more intertwined than ever…

When I said I would be writing a blog about a significant anniversary everyone in the office assumed I was about to wax lyrical about Diana, Princess of Wales. It’s true I could fill pages on that subject, but the...
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