We love the poll function on Twitter, and it’s never been better utilised than in The World Cup of Everything – an online competition which helps us select the champion of…well, everything!
Launched by everyone’s favourite statistician, Richard Osman, The World Cup of Everything has been a huge hit over the past 18 months, with competitions helping to find the world’s best chocolate – controversially won by Dairy Milk – and the world’s best biscuit, which was awarded to the humble chocolate digestive.
And the Pointless co-host has been at it again this past week, with the launch of The World Cup of Christmas Songs!
Helping to raise money and awareness for Child’s I Foundation, the festive version of the competition pitted 16 popular Christmas songs together in a knockout style competition, until just one remained.
The competition received more than one million votes from fans around the world – with many struggling to pick their favourite Christmas song. Other companies decided to get in on the action, including Betfair, which allowed people to bet on their favourite song, and donated all losing stakes to the charity.
Ultimately, bookies’ favourite Fairytale of New York walked away with the trophy, pipping Wham’s Last Christmas into first place, with just 1% separating the two.
This really showcases the fun and ‘social’ side of social media. We love it! .